Julep was expanding their monthly beauty box subscription with new tiers, letting subscribers customize which items they wanted in their upcoming box. I worked with Toy Rockets to design a new iPhone App for Julep that included this upgraded flexibility and helped clarify how to take advantage of these new features.
Visual, Product
2014
Phase 1—Minimum Viable Product
At first, the Maven App was exclusive to existing Julep Maven subscribers. Customers could see what was included in next month's box and pick a different style if they preferred, and sometimes choose a color for an item.
Phase 2—Customize the entire box
Later, after the changes and upgrades to the Maven subscription were introduced, the app was updated so subscribers had more control over customizing their box. Instead of just picking between a few color options for an item, users can now individually choose each item in their box.
Phase 3—A Complete shopping experience
Finally, all products available on the website became browseable, searchable, and available for purchase in the app. The app received another update which included browseable categories, a cart and a full checkout flow.
